Three Tasty Tips to Effectively Educate Your Customers on Your Brand

Hot take incoming: Sales marketing is not the only type of marketing that will make your business successful. While yes, you have to make sales to make income and survive as a business, spending 100% of your marketing efforts asking for the sale is actually a great way to burn your customers and audience out and get them to pay less attention to you. So, what should you do besides selling? Brand awareness and education. Brand awareness is more than just brand design. It’s giving your customers an inside look at who you are as a business is key to capturing the attention of loyal customers who will support and spend consistently. Here are our three best tips to help you make the most of your connections with your audience.

Know Who You’re Talking To

If you’re currently in the stage where you’re DIYing your marketing and communications, it’s important to remember that your target audience is the one who needs to like what you’re sharing. It’s easy to fall into a trap of creating content that YOU like or content that your friends and confidants like, but have you ever taken the time to do market research on your ideal customer and learn what they’re asking for? While it’s important to be proud of what you create, you’ll definitely want to tailor your marketing efforts to what your clients are looking for. It’s the most convincing way to communicate that you and your business are the best choice for solving the problem, supplying the product, or performing the service that they need.

Serve Bite-Sized Content

Keep your marketing uncomplicated. The simpler and more straightforward your messaging, the better. Rather than sharing loads of information in one or two posts, break each bullet point up into a post of its own. This allows you to be clearer and more concise with each part of your message. It also helps you create more content and stay consistent with less effort. Some buyers need to see your information up to 21 times before being convinced to purchase, so the more frequently you put yourself in front of them via blogs, emails, social media, and website content, the higher the chance you have that they go from browser to buyer.

Tell a Story

Use the knowledge you’ve gained in the market research stage to walk your audience through your story. It’s important to remember that there are a variety of buyers who need different things to make a decision. Some people just need numbers and proof of value or efficacy. Others want to feel a more emotional connection to the brand and the people behind it. Good marketing appeals to multiple buyer types, and storytelling can help with this! 


If you’re ready for more support with creating content that educates your customers, The Tipton Creative is here to help. We offer brand design, social media, website design, and a number of other services created to help you tell a cohesive brand story from start to finish. Learn more about our 5-Step Branding and Logo Design Process here. Ready to work with us? Get in touch!

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