My 5-Step Design Process for a Logo and Brand Kit
Have you ever wondered what it’s like to work with me for branding and logo design? Today is your lucky day! At The Tipton Creative, based out of Ashland, KY, I try to make all my client processes as simple as possible because while the design process is collaborative, I work to ensure that it’s not overwhelming for you. Each step in the design process is strategically planned to collect your vision and combine it with my creative talents to create a brand that is impactful, visually beautiful, and in line with your business goals and dreams.
Brand Questionnaire
The first step in the process is a brand questionnaire. Here we dive deep into the nitty gritty of who your brand is and what you hope to achieve through it. There is no detail too big or small in this phase, as it all provides insight into how you see your brand and how I might bring it to life. During this stage, we’ll talk about who you serve, what their needs are, what solution you offer, how you hope to make customers feel when interacting with your business, and lots more. Think of this part as exploring the personality of your brand! We also might talk about your industry, what you do similarly or differently from your competitors, and what makes you stand out from the crowd.
Mood Board + Visual Planning
Once I’ve studied your responses and done some research, I’ll create a mood board to give you a visual representation of the direction we’re headed in. This may show you examples of font styles, color stories, and imagery or iconography that represent the feelings that your final brand and logo product will embody. No two vision boards are the same, and I work hard to make sure they evoke the feelings that came up in the questionnaire stage.
Design
After the mood board is finalized, it’s back to the drawing board. Literally! I’ll start working on the perfect color combinations, fonts, and imagery to represent your brand. Branding and logo design are so much more than just a little photo and some colors. A great logo requires an in-depth understanding of human behavior, color psychology, communication, and graphic design. To effectively communicate the entirety of your brand and its mission in one or two photos with little to no words is a science, and I treat it as such! This process requires drafts, research, and a lot of creative energy. I’m so proud of my craft, and I’m very grateful to each client who trusts me with their vision.
Revisions
Once I’ve got a solid finished product, it’s off to you for review and feedback. If needed, this is the time to speak up about potential changes or shifts in the design. At this stage, we are just making small tweaks, not creating an entirely new design. By the time we’ve made it this far, the concept has been agreed upon, and we aren’t far at all from the final product.
Final Send-Off
After any necessary revisions have been made, you’ll receive a finished product that’s ready to use! From start to finish, the process usually takes about 4-6 weeks. My Logo and Branding Kit includes:
Brand Questionnaire
Discovery Call
Industry research
1 Main Logo
2-3 Alternate Logos/Submark
All Logos in brand color variations
3-5 Brand Icons or Brand Elements
Brand Pattern Mood Board, & Brand Descriptive
Color Palette
Font Curation
Business Card
Marketing, Merch & Packaging Mock-ups
2 Rounds of Revisions
Recorded Presentations of Design, Revisions, and Final Brand Guide
Style Guide PDF
Canva Brand Hub Setup
Ongoing Support for Branding Roll-out
All final files (SVG, PNG, JPEG, EPS) via Google Drive
As you can see, this service is comprehensive and support-focused. You’ll have me as a resource even after delivery! Once you receive your assets, you are ready for web design, merch making, branding your social media, and so much more! You’ll receive your assets in files that allow you to use everything in a variety of ways, whether digital, print, signage, or otherwise. Did you know that I also offer website design and social media management services at The Tipton Creative? This means that after your brand is done, I can also design your website and help you apply your brand through all your social media content!
Ready to get started with me on your branding and logo design? Inquire here! Although I’m based in Ashland, KY, I look forward to serving clients all across the Bluegrass State and beyond!
