How Branding Helps to Attract New Business
When you think of easily recognized brands like Adidas, Dunkin’, Apple, and so many others, you may not know it, but what you’re recognizing is great branding. From particular colors to a memorable icon, a good brand often makes its mark with imagery alone. As a creative who offers branding in Ashland, KY, I often speak with business owners about the importance of branding as a part of their strategy. Today, we’re going to talk about branding and its purpose in attracting new customers to your business. If you’re a growth-minded entrepreneur or know one, keep reading for some golden nuggets that you can start implementing into your strategy and planning today.
What is Branding?
If there was one major piece of information that I wish I could impart to all business owners, it’s that branding is so much more than your logo. The branding process starts before the logo even exists! If you’ve paid someone to create your logo and stopped your branding efforts there, you’re selling your potential short. Branding is the way you and your business interact with the public. Great branding:
Sets the tone of what people should expect from working with you
Reflects what you value about your customer experience
Offers a strong first impression that makes you memorable
Builds visual recognition and confidence in your brand
Should be easily recognizable across all variations
Is consistent and builds trust
How Does Branding Help to Attract New Customers?
Great branding helps your business stand out. For example, if there are three burger restaurants in town, all with the same quality of food, visual elements like a strong brand, a funny character icon, or a branded mural can help to attract more traffic simply by creating a fun and stimulating experience. Branding also boosts your credibility by appearing professional, intentional, and high quality. The likelihood that your business will catch the attention of a new customer, whether online, in print, or just driving by, increases tremendously when you implement branding strategies.
How Do I Start Branding My Business?
As with many great things, good branding is an investment. It’s a worthy one, but an investment nonetheless. If you’re in the planning stages of starting a new business, it is a non-negotiable element that you should plan for as it directly relates to the likelihood of long-term success. If you’re already operating and need to prioritize branding, The Tipton Creative is here to help! We offer branding and branding design across Ashland, KY, the tri-state area, and beyond. Some of our favorite local branding clients include: Float 606, Northeast KY Chamber of Commerce, and Phenom Fitness. If you’re still in the DIY phase and not quite ready to invest in branding, we recommend prioritizing cohesive imagery across all your marketing efforts. While there’s a lot of psychology behind the science of branding, one of the basic truths is that humans like what they’re familiar with. If you start using the same fonts and colors when you post on social media, print flyers, and create products, you’ll see a boost in brand recognition and probably sales too!
No matter what stage of business you’re in, if you’re ready for branding in Ashland, KY, or beyond, I’d love the opportunity to work with you. Check out a few examples of recent branding work I’ve done below. You can find more in my portfolio. When you’re ready, contact The Tipton Creative today so we can discuss your project needs!
